01
Commercial & practical
Recommendations grounded in your customers, people, resources and cash flow, with a clear connection to business performance.
About Guy Cole-Pendrey
Business advice grounded in real leadership experience.
Financial discipline, commercial judgement and hands-on delivery—brought together to help ambitious SME owners move forward.
Guy Cole-Pendrey FCCA
Your advisor
I’ve spent my career inside businesses.
I’m an FCCA-qualified finance, commercial and operational leader with more than 14 years’ experience across owner-managed SMEs, FTSE 100, FTSE 250 and NASDAQ-listed businesses.
My career has covered software, FMCG, construction and machinery. As a Finance and Commercial Director, I’ve worked beyond finance: leading teams, improving service operations, developing eCommerce, implementing systems and working through restructuring and funding.
That combination helps me understand both what the numbers are showing and what is happening operationally to create those results.
Explore examples of my work →Why Cole-Pendrey
Senior experience, within reach.
SME owners often reach a point where the business has become more complex, but employing a full senior leadership team is not yet practical.
You may already have an accountant, capable managers and specialist suppliers. What is often missing is someone who connects those perspectives, challenges assumptions and helps decide what should happen next.
Cole-Pendrey Advisory brings that joined-up perspective, with support tailored to your goals and the realities of your business.
What you can expect
A constructive partner in your corner.
02
Collaborative & evidence-led
Constructive challenge supported by financial information, operational data and time spent understanding how the business works.
03
Focused on implementation
Clear priorities, practical actions and regular review, working with you and your team to turn decisions into progress.
Experience with measurable impact
Real businesses. Tangible progress.
Results from Guy’s leadership roles, combining financial discipline with hands-on implementation.
£30k → £730k
Peak annual service contribution
A four-year improvement built on utilisation, labour recovery, accountability and consistent management.
£1m+
Annual online sales
An eCommerce channel developed within three years following an initial £12,000 website investment.
£1.5m
Funding secured
A share-buyback facility structured to protect day-to-day working capital and preserve repayment flexibility.
These are outcomes from previous in-house leadership roles, rather than claims about new advisory clients.
The right expertise around your business.
Where specialist support is needed, I can help coordinate appropriate professionals across finance, bookkeeping, eCommerce, digital marketing, HR and other disciplines.
The focus remains on one clear direction, so specialist work supports your wider commercial priorities.
Start with a conversation
What would you like your business to do better?
Tell me what you want to achieve and what is getting in the way. We’ll explore whether I’m the right person to help.
Arrange an introductory call
Tell me a little about your business and what you would like help with. I’ll get back to you to arrange a conversation.
Arrange a callBased near Milton Keynes · Face-to-face and remote support